Operational software for personal injury firms and 5–30 attorney shops. Intake automation, paid acquisition pipelines, lead routing, case ops dashboards. Built from inside — we ran $600K+ in PI paid acquisition and managed intake teams before we ever wrote software for the space.
The economics of a personal injury firm hinge on conversion. $300 to $1,500 to acquire a lead. 15% to 25% sign rate is the difference between profit and burn. When intake is broken — calls missed, leads not followed up, qualifying questions inconsistent — the entire P&L distorts.
The off-the-shelf tools — Lead Docket, CaptureMy, Smith.ai — solve pieces of the problem. None of them know what your specific firm's qualifying matrix looks like, how your paid acquisition is performing by source, or which intake specialists are signing cases versus losing them. The data is split across five systems and reconciled in a spreadsheet someone updates on Friday.
The buyers we work with — managing partners, COOs, intake managers at 5 to 30 attorney firms — aren't asking for "case management software." They have Litify or Filevine for that. They're asking for software that fixes the gap between paid acquisition, intake, and signed retainer — the part where most firms are leaking 10-30% of qualified cases.
Inbound lead capture from web forms, paid ads, referral partners, and call tracking. Automated routing to the right intake specialist based on case type, time of day, and load. SLA tracking — if a lead sits more than 5 minutes, it escalates. Sign-rate visibility per specialist, per source, per case type.
End-to-end from ad click to signed retainer. Tracks cost-per-lead, cost-per-qualified-lead, cost-per-signed-case across Google Ads, Meta, LSA, and offline channels. Exposes which campaigns are actually profitable rather than which look profitable.
Operational view across the firm — open cases by attorney, milestone aging, settlement pipeline, fee revenue forecast. Ties into Litify, Filevine, or whatever case management lives in. Built for the COO or managing partner who needs to see the operation, not the cases.
Automated qualifying call summaries, retainer drafting, demand letter prep, medical records intake. Where LLMs reduce the intake specialist's clerical load so they can focus on the human conversation. Tied to your firm's case acceptance criteria, not generic legal AI.
Before we built software for law firms, we ran the marketing operation for one. Google Ads, LSA, and offline channels. Intake teams managed. Conversion math debugged from inside the room.
The systems we build for PI firms aren't theoretical. They're solutions to problems we lived with, in firms whose unit economics depend on getting them right.
More on the team's background →Most software vendors learn how PI firms work by reading marketing copy. We learned by running the operation.
We can read a Google Ads account, audit LSA spend, and tell you why your CPL is spiking before your media buyer does. The acquisition math isn't separate from the software — it's why the software exists.
Our intake systems are designed by someone who's listened to thousands of intake calls. The fields, the routing, the SLA logic — every piece reflects how the conversation actually goes.
Most firms have too many dashboards and not enough decisions. We build the one or two operational views the managing partner actually checks Monday morning — and tear out the rest.
Software for a law firm isn't a one-time install. Case mix shifts, attorneys join, attorneys leave, marketing channels change. The retainer model is how the system evolves with the firm.