Build · 12-week sprints · production from day one

We build the systems your business runs on.

Custom software, AI tooling, field apps. Twelve-week sprints, public Jira board, weekly demo. No agency theatrics. Hosted on your cloud or ours, you own the IP at the end.

Scope a build From $45K · Phoenix, AZ
01. What a 12-week sprint looks like

One rhythm, twelve weeks, no surprises.

Week 1. Kickoff and architecture

Architecture decisions, data model, integration map, week-by-week ticket plan. Your team is in the room (or on the call) for every decision. Nothing is "we'll figure that out later."

Weeks 2-11. Two-week sprints, weekly demos

Five back-to-back two-week sprints. Each ends with a working demo on real data with your operators in the room. The board is public, the PRs are public, the demo recording is public. You see what we see.

Week 12. Launch, handoff, retro

Phased rollout to the full operator base, handoff documentation, runbook for on-call, retrospective with your team on what worked and what didn't. The system is in production with real users by week 12, not staging.

Most builds are one 12-week sprint. Bigger scopes are two back-to-back sprints with an explicit pause between them so you can decide whether the second sprint still makes sense.

02. Production from day one

Real users on real data by day 5.

We don't do staging-only development. By the end of the first sprint there's a small slice of your operation — one operator, one workflow, one set of real records — running against the live system. That's not a feature flag; it's a phased rollout.

Two reasons. First, operators are the only people who can tell you whether software fits the work, and they can't do that by looking at Figma. Second, every "we'll show you in a month" project we've seen drift toward what the team thinks the work is instead of what the work actually is.

The trade-off: you commit one operator (sometimes one team) to running production on a partial system for ~8 weeks. We commit to instrumentation, observability, and rollback procedures that match the risk. By launch day the rest of the operator base joins the system that's already been used for 6+ weeks.

An example of what week-one looks like

03. What we build, in order

The stack we reach for, unless there's a reason not to.

Backbone. Next.js, NestJS, Postgres

The web layer is Next.js (App Router, server components by default). The API layer is NestJS when the project needs a separate service, or Next.js route handlers when it doesn't. Postgres for almost everything; we reach for other stores only when the workload demands it.

Mobile. React Native (or native when warranted)

React Native by default for cross-platform builds. We drop into native iOS (Swift) or Android (Kotlin) when the work requires Bluetooth peripherals, deep camera control, or background sync the cross-platform layer can't reach.

AI workflows. Anthropic + MCP

Claude as the model. MCP for tool calls into your existing systems. We build evals before production for any prompt-driven workflow, and we keep the eval suite running on every prompt change. The shape of this work lives on our agentic AI page.

Orchestration. n8n, custom workers

n8n for low-stakes orchestration (webhooks, simple cron, transformations). Custom workers when the workflow needs retries, idempotency, or observability the visual tool can't provide.

Observability. Sentry, structured logs, runbooks

Sentry releases tied to deploys. Structured logs to your existing log aggregator (Datadog, CloudWatch, whatever you run). A runbook checked into the repo for every on-call scenario we can predict. Built on our operational governance substrate.

Procore-shaped builds — field tools, ERP connectors, custom reporting layers — get their own page: Procore integration builds.

04. The Jira board is public

Transparency is the deliverable.

Every ticket is visible to your team. Every PR. Every comment. Every demo recording. Every retro doc. We don't have a private back-channel where "the real status" lives. The board is the status.

We send a weekly written update on Fridays — what shipped, what slipped, what we're worried about, what we need from you. You don't have to chase anybody for it. If something is off-track in week 4 we'd rather say so in week 4 than have it become a launch problem in week 11.

Operators on your team get push access to the board so they can drop in tickets when something they need lands at the wrong priority. That's not chaos; that's how the priority gets right.

05. Who owns the work

You do. All of it.

Code in your repo from week one. Infrastructure in your cloud (or ours, your choice — but transferable). Designs in your Figma. Issue tracker in your Jira. We don't operate on a "we'll hand it over at the end" model because handovers are where context dies.

On final payment all deliverables — code, designs, runbooks, documentation, eval sets — transfer to your ownership. We retain no licensing claims, no platform lock-in, no rev-share. If you decide to keep building with us, that's a retainer conversation. If you decide to take the work in-house, the handoff is already done.

07. Frequently asked

Common questions before scoping.

What if the scope grows mid-build?

Scope changes happen. We track them transparently: every new ticket gets a magnitude (S/M/L), a re-prioritization conversation with your team, and an explicit ship-or-defer decision. We don't silently absorb scope and miss the launch date.

Do you sign NDAs?

Yes, mutual NDAs before any scoping work. We have a standard one ready and we'll sign yours if it's reasonable. We don't sign non-competes that exclude entire industries.

Can you build mobile and web in parallel?

Yes, when the scope warrants it. The team scales up for the parallel work and back down post-launch. Mobile + web in parallel typically adds 2-3 weeks to the 12-week baseline because of shared API surface area.

What happens at week 13?

Depends on the build. Some clients hand off to their in-house team and we wind down. Some move into a retainer with us — see Embed. Some come back in 6-12 months for the next 12-week sprint on the next workflow. We don't push you toward any of those.

How is pricing structured?

Fixed-scope, fixed-fee per 12-week sprint, starting at $45K and scaled to the project. Net-15 payment terms, 50% at kickoff, 50% at production launch. T&E is included for any required on-site days.

Who's on the team?

2-4 senior engineers (most have 10+ years), one product designer when the work needs it, and a delivery lead who runs the weekly demo. No junior engineers staffed on client work. No offshore tier.

What if the project goes sideways?

It happens. We tell you within the week, with the specific blocker and three options to keep the launch on track or replan. We'd rather have an uncomfortable conversation in week 4 than a launch failure in week 11.

Do you build greenfield, or only on existing systems?

Both. About 60% of builds touch an existing system (Procore, Salesforce, custom legacy). About 40% are greenfield. The diagnostic step usually clarifies which one you're doing.

Not sure if this is the right shape yet? Start with Diagnose. Already shipped and need ongoing engineering? See Embed. Comparing the three? All services in one place.

08. Begin
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Twelve weeks. In production.